A simpler alternative to HubSpot.
HubSpot is a large customer platform, sold as separate “hubs” for marketing, sales, service, content, operations and commerce. Doodali is one app for small businesses, CRM, inbox, projects, invoicing and AI, for £19.99 a month, with unlimited users.
The short version
How it’s priced
HubSpot: HubSpot has free tools, and paid plans priced per seat for each hub, with higher tiers adding automation and reporting.
Doodali: £19.99 a month plus VAT. Unlimited users, every feature. Texts, calls and AI use credits, with 500 free each month for AI.
A team of eight
On per-user pricing, a team of eight pays for eight seats, more as you grow, and more again for higher tiers.
On Doodali, the team of eight, or eighty, costs £19.99 a month for the business.
HubSpot is a great choice if…
- Deep marketing automation, landing pages and content tools
- A very large app marketplace and training library
- Built to grow with sizeable sales and marketing teams
Doodali suits you better if…
- You want one simple price, not a hub and a seat for each thing
- Your whole team should use it without per-user costs
- You need projects and invoicing alongside the CRM
- You run more than one business
Everything, for £19.99 a month.
No tiers, no add-ons for the essentials, and nothing to upgrade to.
CRM and pipeline
Clients, contacts, deals and follow-ups.
Find out moreShared inbox
Email, WhatsApp, texts, forms and Facebook leads.
Find out moreProjects
Boards, tasks, files and time tracking.
Find out moreInvoicing
Card payments and Xero sync.
Find out moreOnline booking
Booking pages from your free times.
Find out moreE-signatures
Contracts signed on any phone.
Find out moreAI built in
Ask Doodali, AI replies and agents.
Find out moreSeveral businesses
Each separate, all in one login.
Find out moreMoving from HubSpot
Export your contacts, companies and deals from HubSpot as spreadsheets and import them into Doodali, it matches the columns for you. Try it free for 14 days, no card needed.
Compared in September 2026 from HubSpot’s own website. Features and prices change, so check HubSpot’s site for the latest. HubSpot is a trademark of its owner; Doodali isn’t affiliated with it.
Questions,
answered.
Anything else, ask, a real person replies.
Can I move from HubSpot to Doodali?
Yes. Export your contacts and companies from HubSpot as a spreadsheet, and Doodali’s import matches up the columns for you.
Does Doodali have marketing automation like HubSpot?
Doodali has newsletters, follow-up sequences, automations and AI agents, enough for most small businesses. If marketing automation is the centre of what you do, HubSpot’s Marketing Hub goes further.
How much does Doodali cost?
£19.99 a month plus VAT, with unlimited users and every feature. There’s a 14-day free trial, no card needed.
Where is Doodali from?
Doodali is made in the UK by Arc Media Group Ltd.
Other comparisons
Try Doodali alongside HubSpot.
Bring one business across and see how it feels. If it isn’t better than what you have now, nothing’s lost.