How to get more Google reviews (without breaking Google’s rules)

Ask everyone, at the right moment

Ask soon after the job is done, while it’s fresh, a day or two after, not weeks later. Ask every customer, not just the ones you think are happy.

Make it one tap

Get your review link from your Google Business Profile (“Ask for reviews”) and send it directly, so there’s no searching. A short, personal message works better than a template.

What Google doesn’t allow

Google’s rules are strict:

• Don’t offer discounts or rewards for reviews
• Don’t only ask happy customers (“review gating”)
• Don’t write reviews for yourself or ask staff to
• Don’t pay for reviews

Reply to every review

Thank people for good reviews, and reply calmly and helpfully to poor ones. Future customers read the replies as much as the reviews.